What is buying history in SAP CEC-MKT - SAP Marketing?

SAP Term: buying history

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A list containing all products that a given customer has purchased in the past, and the corresponding revenue per product.

Smart SAP Assistant

• Key Concepts: 
  Buying history is a feature of the CEC-MKT SAP Marketing Cloud that allows users to view and analyze their customers’ past purchases. This feature provides insights into customer behavior, allowing users to better understand their customers’ needs and preferences. 
  
  How to use it: 
  To access the buying history feature, users must first log into the CEC-MKT SAP Marketing Cloud. Once logged in, users can select the “Buying History” option from the main menu. This will open a page that displays all of the customer’s past purchases. Users can then filter and analyze this data to gain insights into customer behavior. 
  
  Tips & Tricks: 
  When using the buying history feature, it is important to remember that customers may not always purchase the same items or in the same quantities. Therefore, it is important to look at trends over time rather than focusing on individual purchases. Additionally, users should be aware that some customers may not have a buying history if they are new or have not made any purchases yet. 
  
  Related Information: 
  The buying history feature is just one of many features available in the CEC-MKT SAP Marketing Cloud. Other features include customer segmentation, campaign management, and analytics. All of these features can be used together to create an effective marketing strategy for any business.