What is baseline in SAP CRM-MKT - Marketing?

SAP Term: baseline

• Component: CRM-MKT

• Component Name: Marketing

• Description: A basic volume of sales made in the absence of any promotion or merchandising event activity.

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• Key Concepts: 
  Baseline in SAP CRM-MKT Marketing is a reference point for measuring the performance of marketing activities. It is used to compare the actual performance of a marketing campaign against the expected performance. The baseline can be set for any marketing activity, such as a campaign, an event, or a product launch. 
  
  How to use it: 
  To use the baseline in SAP CRM-MKT Marketing, first define the expected performance of the marketing activity. This can be done by setting goals and objectives for the activity. Once these goals and objectives are set, they can be used as the baseline for measuring the actual performance of the activity. 
  
  Tips & Tricks: 
  When setting a baseline for a marketing activity, it is important to consider all factors that could affect the performance of the activity. This includes factors such as budget, target audience, and timing. Additionally, it is important to regularly review and adjust the baseline as needed to ensure that it accurately reflects the expected performance of the activity. 
  
  Related Information: 
  For more information on using baselines in SAP CRM-MKT Marketing, please refer to SAP's official documentation on baselines. Additionally, there are many online resources available that provide tips and tricks for setting and managing baselines in SAP CRM-MKT Marketing.