What is baseline in SAP CEC-MKT-CAT - Customer Attribution?

SAP Term: baseline

• Component: CEC-MKT-CAT

• Component Name: Customer Attribution

• Description: Represents conversions and revenue that are not due to the addressable marketing activity being measured.

Smart SAP Assistant

• Key Concepts: 
  Baseline is a term used in SAP CEC-MKT-CAT Customer Attribution to refer to the starting point of a customer journey. It is the point at which a customer begins their journey with a company, and all subsequent interactions are measured against this baseline. 
  
  How to use it: 
  Baseline can be used to measure the effectiveness of marketing campaigns, customer service interactions, and other customer touchpoints. It can also be used to identify areas of improvement in customer experience and to track customer loyalty over time. 
  
  Tips & Tricks: 
  When setting up a baseline, it is important to ensure that all data points are accurately captured and tracked. This will ensure that the baseline is an accurate representation of the customer journey. Additionally, it is important to regularly review and update the baseline as customer journeys evolve over time. 
  
  Related Information: 
  SAP CEC-MKT-CAT Customer Attribution provides a comprehensive suite of tools for tracking and analyzing customer journeys. It includes features such as segmentation, attribution modeling, and predictive analytics that can help companies better understand their customers and optimize their marketing strategies.