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Key Concepts: Attribute Category is a feature in SAP CRM-MKT Marketing that allows users to group attributes together. Attributes are characteristics of an object, such as a customer or product, that can be used to define and categorize them. Attribute categories are used to organize attributes into logical groups, making it easier to manage and analyze data. How to use it: To use attribute categories in SAP CRM-MKT Marketing, users must first create the categories and assign attributes to them. This can be done by navigating to the “Attribute Categories” tab in the application and selecting “Create”. From there, users can enter the name of the category and select the attributes they want to assign to it. Once the category is created, users can then assign it to objects such as customers or products. Tips & Tricks: When creating attribute categories, it is important to consider how they will be used. For example, if a user wants to group attributes related to customer demographics, they should create a category specifically for that purpose. This will make it easier for users to find and analyze data related to customer demographics. Related Information: For more information on attribute categories in SAP CRM-MKT Marketing, please refer to the official documentation here: https://help.sap.com/viewer/crm_mkt_mkt/7_0/en-US/f3d8f9a2b6c14e8a9f3d7c2b5f9e4d1a.html