What is account planning in SAP CRM-MKT - Marketing?

SAP Term: account planning

• Component: CRM-MKT

• Component Name: Marketing

• Description: A specific form of sales planning. In account planning, regular sales targets for non-promoted sales are set by the company headquarters at a high level. These sales targets are then distributed to account managers. The account managers ascertain how they are going to meet these targets by planning at product level for an individual account customer. Planning can be in either volumes or revenues, and with or without any discounts or trade spends.

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• Key Concepts: 
  Account planning is a component of the SAP CRM-MKT Marketing Planning module. It is used to plan and manage customer accounts, including budgeting, forecasting, and tracking performance. It also provides insights into customer behavior and preferences, enabling companies to better target their marketing efforts. 
  
  How to use it: 
  Account planning in SAP CRM-MKT Marketing Planning can be used to create and manage customer accounts. This includes setting budgets, forecasting sales, and tracking performance. It also provides insights into customer behavior and preferences, allowing companies to better target their marketing efforts. 
  
  Tips & Tricks: 
  When using account planning in SAP CRM-MKT Marketing Planning, it is important to ensure that the data entered is accurate and up-to-date. This will ensure that the insights gained from the account planning are reliable and can be used to effectively target marketing efforts. 
  
  Related Information: 
  For more information on account planning in SAP CRM-MKT Marketing Planning, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and tips on how to use account planning in SAP CRM-MKT Marketing Planning.