What is account plan in SAP CRM-MKT - Marketing?

SAP Term: account plan

• Component: CRM-MKT

• Component Name: Marketing

• Description: A specification of product revenue or volume to be sold in a future period to a particular account customer. The account plan specifies either the planned volume or planned revenue that the account manager expects to achieve. The figures in the account plan are aligned with sales and marketing planning, as well as planning at headquarter level. An account plan is embedded in the CRM Account Plannner transaction but is based on BW-BPS functionality. It contains key figures from a BW InfoCube that are relevant to planning, such as the previous year's sales figures, and promoted and non-promoted sales for this year. Users can display and enter planning figures in an account plan, and also use planning functions, such as the automatic calculation of the contribution margin.

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• Key Concepts: 
  Account plans are used in SAP CRM-MKT Marketing to define the characteristics of a customer account. This includes the customer's contact information, payment terms, credit limits, and other relevant data. Account plans also provide a way to track customer interactions and activities, such as sales orders, invoices, and marketing campaigns. 
  
  How to use it: 
  Account plans are created in the SAP CRM-MKT Marketing system. The user must enter the customer's contact information, payment terms, credit limits, and other relevant data. Once the account plan is created, it can be used to track customer interactions and activities. 
  
  Tips & Tricks: 
  When creating an account plan in SAP CRM-MKT Marketing, it is important to ensure that all of the customer's information is accurate and up-to-date. This will help ensure that the customer's interactions and activities are tracked accurately. 
  
  Related Information: 
  For more information on account plans in SAP CRM-MKT Marketing, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and tips on how to use account plans in SAP CRM-MKT Marketing.