What is 'member' in SAP CRM-MKT-MPL-LOY - Loyalty Marketing?

member - Overview

• Component: CRM-MKT-MPL-LOY

• Component Name: Loyalty Marketing

• Description: A person, organization, or combination of person/organization, registered in a loyalty program through a membership.

member - Details

• 
  Key Concepts: 
  A member is an individual who has enrolled in a loyalty program. Members are identified by a unique identifier, such as an email address or loyalty card number. Members can earn points or rewards for engaging with the program, and can redeem those points or rewards for discounts, products, or services. 
  
  How to use it: 
  In SAP CRM-MKT-MPL-LOY Loyalty Marketing, members can be managed through the Member Management module. This module allows users to create and manage members, assign points and rewards, and track member activity. It also allows users to segment members into different groups based on their activity or preferences. 
  
  Tips & Tricks: 
  When creating a new member, it is important to ensure that all of the necessary information is collected. This includes contact information, preferences, and any other relevant data that will help you better understand your members and their needs. Additionally, it is important to keep track of member activity so that you can better target them with relevant offers and promotions. 
  
  Related Information: 
  For more information on managing members in SAP CRM-MKT-MPL-LOY Loyalty Marketing, please refer to the official documentation here: https://help.sap.com/viewer/product/CRM_MKT_MPL_LOY/latest/en-US/f8d7f9a2b3e14c8a9f3d7c2b6f5e4d1a.html