What is uplift volume in SAP (CRM-MKT-MPL-CBP - Customer Business Planning)?

SAP Term: uplift volume

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: The additional or incremental volume that results when a promotion is run. In other words, the volume sold in addition to the baseline volume as a result of a promotion.

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• Key Concepts: 
  Uplift volume is a term used in Customer Business Planning (CBP) within SAP. It is a measure of the additional sales volume that can be achieved by increasing the marketing budget for a particular product or service. It is calculated by comparing the expected sales volume with the actual sales volume after the marketing budget has been increased. 
  
  How to use it: 
  Uplift volume can be used to determine the effectiveness of a marketing campaign. By comparing the expected sales volume with the actual sales volume after the marketing budget has been increased, it is possible to determine how much additional sales volume can be achieved by increasing the marketing budget. This information can then be used to make decisions about future marketing campaigns and budgets. 
  
  Tips & Tricks: 
  When calculating uplift volume, it is important to consider other factors that may have an impact on sales such as changes in customer demand or competitive activity. Additionally, it is important to consider the cost of increasing the marketing budget when calculating uplift volume. 
  
  Related Information: 
  Uplift volume is closely related to other measures of marketing effectiveness such as return on investment (ROI) and customer lifetime value (CLV). Additionally, uplift volume can be used in conjunction with other metrics such as customer segmentation and market share analysis to gain a better understanding of customer behavior and preferences.