What is 'short-term promotion' in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

short-term promotion - Overview

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: Promotions that are typically between 4-12 weeks in duration and are specific to a trade activity designed to generate incremental uplift or promoted volume. Short-term promotions offer a variety of trade spends such as: Discounts based on rates or percentages Rebates based on rates or percentages Fixed rebates for lump sums Scan rebates on rates for point-of-sale volume

short-term promotion - Details

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  Key Concepts: 
  Short-term promotion is a component of Customer Business Planning (CBP) in SAP CRM-MKT-MPL. It is used to plan and manage short-term promotional activities, such as discounts, coupons, and other incentives. It helps to ensure that the promotional activities are in line with the company’s overall marketing strategy. 
  
  How to use it: 
  Short-term promotion can be used to create and manage promotional campaigns. It allows users to define the target audience, set up discounts and coupons, and track the performance of the campaign. It also provides insights into customer behavior and preferences. 
  
  Tips & Tricks: 
  When setting up a short-term promotion, it is important to consider the target audience and their preferences. This will help ensure that the promotional activities are tailored to their needs and interests. Additionally, it is important to track the performance of the campaign in order to measure its success. 
  
  Related Information: 
  Short-term promotion is part of SAP CRM-MKT-MPL’s Customer Business Planning module. Other components of this module include long-term planning, customer segmentation, and customer loyalty programs. Additionally, SAP CRM-MKT-MPL also offers other modules such as marketing analytics and customer experience management.