What is 'sell-out' in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

sell-out - Overview

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: Process by which the retailer sells to the consumer.

sell-out - Details

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  Key Concepts: 
  Sell-out is a term used in Customer Business Planning (CBP) within SAP's CRM-MKT-MPL module. It refers to the total amount of products sold by a company to its customers. It is the opposite of sell-in, which is the amount of products sold by a company to its distributors or retailers. 
  
  How to use it: 
  Sell-out data can be used to measure the success of a company's sales efforts and to identify areas for improvement. It can also be used to compare sales performance across different regions or channels. Additionally, it can be used to forecast future sales and plan marketing campaigns. 
  
  Tips & Tricks: 
  When analyzing sell-out data, it is important to consider factors such as seasonality, promotional activities, and competitive activity. Additionally, it is important to compare sell-out data with other metrics such as customer satisfaction and customer loyalty. 
  
  Related Information: 
  Sell-out data can be used in conjunction with other metrics such as customer segmentation and customer lifetime value (CLV). Additionally, it can be used to measure the effectiveness of marketing campaigns and promotional activities.