What is long-term period in SAP CRM-MKT-MPL-CBP - Customer Business Planning?

SAP Term: long-term period

• Component: CRM-MKT-MPL-CBP

• Component Name: Customer Business Planning

• Description: A period that starts at the end of the short-term period and ends at the end of the rolling plan.

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• Key Concepts: 
  Long-term period is a term used in the Customer Business Planning (CBP) component of SAP's CRM-MKT-MPL suite. It is a period of time that is longer than the short-term period, and it is used to plan and forecast customer business activities. 
  
  How to use it: 
  The long-term period can be used to plan and forecast customer business activities over a longer period of time. This can include activities such as sales, marketing, and customer service. The long-term period can also be used to analyze customer trends and develop strategies for future growth. 
  
  Tips & Tricks: 
  When using the long-term period for planning and forecasting, it is important to consider the current market conditions and customer trends. This will help ensure that the plans and forecasts are accurate and up-to-date. Additionally, it is important to review the plans and forecasts regularly to ensure that they are still relevant. 
  
  Related Information: 
  The long-term period is closely related to the short-term period, which is used for planning and forecasting customer business activities over a shorter period of time. Additionally, the long-term period can be used in conjunction with other components of SAP's CRM-MKT-MPL suite, such as Customer Relationship Management (CRM) and Marketing Planning (MPL).