What is marketing permission in SAP CRM-MD-BP - Business Partners?

SAP Term: marketing permission

• Component: CRM-MD-BP

• Component Name: Business Partners

• Description: A means of recording customer preferences with regard to receiving unsolicited marketing messages. Depending on local legal requirements, a marketing permission can include information such as the following: Consent given or rejected Communication channels Communication details

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• Key Concepts: 
  Marketing permission is a feature in SAP CRM-MD-BP Business Partners that allows customers to control how their data is used for marketing purposes. It enables customers to give or deny permission for their data to be used for marketing activities such as email campaigns, direct mail, and telemarketing. 
  
  How to Use It: 
  In order to use the marketing permission feature, customers must first provide their consent. This can be done by filling out a form or clicking a checkbox on a website. Once the customer has given their consent, the data can be used for marketing activities. 
  
  Tips & Tricks: 
  It is important to ensure that customers are aware of the implications of giving their consent. Make sure that they understand what type of data will be used and how it will be used. Additionally, it is important to keep track of customer preferences and update them as needed. 
  
  Related Information: 
  The marketing permission feature is part of the SAP CRM-MD-BP Business Partners component. It is also related to other features such as customer segmentation and customer profiling. Additionally, it is important to note that the marketing permission feature must comply with applicable laws and regulations.