What is marketing permission in SAP CEC-MKT - SAP Marketing?

SAP Term: marketing permission

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A category of consent used to determine if a contact can receive marketing content, for example emails or newsletters. Marketing permission can be implicit derived from country-specific rules or explicit, and contacts can choose to opt-in or opt-out of marketing communications.

Smart SAP Assistant

• Key Concepts: 
  SAP Marketing Permission is a component of the SAP Customer Experience (CEC) suite. It enables organizations to manage customer consent and preferences for marketing activities. It provides a central repository for customer data, allowing organizations to store and manage customer consent and preferences in one place. It also provides an easy-to-use interface for customers to manage their own consent and preferences. 
  
  How to Use it: 
  Organizations can use SAP Marketing Permission to manage customer consent and preferences for marketing activities. It provides a central repository for customer data, allowing organizations to store and manage customer consent and preferences in one place. It also provides an easy-to-use interface for customers to manage their own consent and preferences. 
  
  Tips & Tricks: 
  Organizations should ensure that they are compliant with all applicable laws and regulations when using SAP Marketing Permission. They should also ensure that they are transparent with customers about how their data is being used and stored. Additionally, organizations should regularly review their customer data to ensure that it is up-to-date and accurate. 
  
  Related Information: 
  SAP Marketing Permission is part of the SAP Customer Experience (CEC) suite, which includes other components such as SAP Hybris Marketing, SAP Hybris Commerce, SAP Hybris Cloud for Customer, and more. Additionally, organizations may want to consider using other tools such as Salesforce or Marketo to further enhance their marketing activities.