What is targeting in SAP CRM-IC-RTD - Real-Time Decisioning?

SAP Term: targeting

• Component: CRM-IC-RTD

• Component Name: Real-Time Decisioning

• Description: The criteria and triggers that define the context in which the offer should be made. The criteria and triggers include the target profiles of customers likely to accept the offer, the events that may trigger an offer based on a change in customer status or a change in an external factor such as the interest rate, when to repeat the offer, and the time span in which the offer is valid.

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• Key Concepts: 
  Targeting is a feature of SAP CRM-IC-RTD Real-Time Decisioning that allows businesses to identify and target customers with personalized offers. It uses predictive analytics to analyze customer data and create targeted offers that are tailored to the individual customer's needs. Targeting can be used to increase customer loyalty, drive sales, and improve customer experience.
  
  How to use it: 
  To use targeting, businesses must first collect customer data such as purchase history, demographics, and preferences. This data is then analyzed using predictive analytics to identify patterns and trends in customer behavior. Based on this analysis, businesses can create targeted offers that are tailored to the individual customer's needs. These offers can be sent out via email, SMS, or other channels.
  
  Tips & Tricks: 
  When creating targeted offers, it is important to consider the customer's needs and preferences. Offers should be relevant to the customer and provide value. Additionally, businesses should track the performance of their targeting campaigns in order to optimize their strategies over time.
  
  Related Information: 
  SAP CRM-IC-RTD Real-Time Decisioning also includes features such as segmentation and personalization that can be used in conjunction with targeting to further improve customer experience. Additionally, SAP provides a range of tools and services that can help businesses get the most out of their targeting campaigns.