1. SAP Glossary
  2. Real-Time Decisioning
  3. acceptance rate



What is acceptance rate in SAP (CRM-IC-RTD - Real-Time Decisioning)?



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SAP Term: acceptance rate


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  • Key Concepts: 
    Acceptance rate is a metric used to measure the success of a Real-Time Decisioning (RTD) campaign in SAP CRM-IC. It is calculated by dividing the number of accepted offers by the total number of offers sent out. This metric helps to determine the effectiveness of an RTD campaign and can be used to optimize future campaigns.
    
    How to use it: 
    To calculate the acceptance rate, first determine the total number of offers sent out. Then, count the number of accepted offers. Finally, divide the number of accepted offers by the total number of offers sent out. This will give you the acceptance rate for your RTD campaign.
    
    Tips & Tricks: 
    It is important to track your acceptance rate over time in order to identify trends and optimize future campaigns. Additionally, it is helpful to compare your acceptance rate with industry benchmarks in order to gain insight into how your campaigns are performing relative to others.
    
    Related Information: 
    For more information on Real-Time Decisioning (RTD) campaigns in SAP CRM-IC, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_IC/7.0/en-US
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