What is 'acceptance rate' in SAP CRM-IC-RTD - Real-Time Decisioning?

acceptance rate - Overview

• Component: CRM-IC-RTD

• Component Name: Real-Time Decisioning

• Description: Percentage of customers that accepted a real-time offer made by the agent.

acceptance rate - Details

• 
  Key Concepts: 
  Acceptance rate is a metric used to measure the success of a Real-Time Decisioning (RTD) campaign in SAP CRM-IC. It is calculated by dividing the number of accepted offers by the total number of offers sent out. This metric helps to determine the effectiveness of an RTD campaign and can be used to optimize future campaigns.
  
  How to use it: 
  To calculate the acceptance rate, first determine the total number of offers sent out. Then, count the number of accepted offers. Finally, divide the number of accepted offers by the total number of offers sent out. This will give you the acceptance rate for your RTD campaign.
  
  Tips & Tricks: 
  It is important to track your acceptance rate over time in order to identify trends and optimize future campaigns. Additionally, it is helpful to compare your acceptance rate with industry benchmarks in order to gain insight into how your campaigns are performing relative to others.
  
  Related Information: 
  For more information on Real-Time Decisioning (RTD) campaigns in SAP CRM-IC, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/CRM_IC/7.0/en-US