What is channel partner in SAP CRM-CHM - Channel Management?

SAP Term: channel partner

• Component: CRM-CHM

• Component Name: Channel Management

• Description: A reseller, wholesaler, sales partner, or service partner who typically distributes the products of a manufacturer or brand owner. Brand owners and sales or service partners are business partners in the indirect sale and service of a product or a range of products.

Smart SAP Assistant

• Key Concepts: 
  A channel partner is a third-party organization that works with SAP to provide products and services to customers. Channel partners are typically independent companies that have expertise in a particular area, such as software development, hardware installation, or customer service. They are responsible for providing customers with the necessary support and resources to ensure successful implementation and use of SAP products. 
  
  How to use it: 
  Channel partners can be used to help customers with the implementation and use of SAP products. They can provide advice on the best way to configure the system, help with installation and setup, and provide ongoing support and maintenance. Additionally, they can provide training and education on how to use the system effectively. 
  
  Tips & Tricks: 
  When selecting a channel partner, it is important to consider their experience and expertise in the particular area of SAP that you are looking for assistance with. Additionally, it is important to ensure that they have a good understanding of your business needs and objectives so that they can provide the best possible solution for your organization. 
  
  Related Information: 
  The CRM-CHM Channel Management component of SAP provides tools for managing channel partners. This includes features such as creating contracts, tracking performance metrics, managing customer relationships, and more. Additionally, it provides tools for managing partner relationships such as setting up incentives and rewards programs.