What is scoring in SAP CRM-ANA - CRM Analytics?

SAP Term: scoring

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: Data mining method for analyzing customer behavior.

Smart SAP Assistant

• Key Concepts: 
  Scoring is a feature of SAP CRM Analytics that allows users to assign numerical values to customer data. This allows users to quickly and easily identify customers who are most likely to respond positively to marketing campaigns or other initiatives. The scores are based on a variety of factors, such as customer demographics, past purchases, and other data points. 
  
  How to Use it: 
  To use scoring in SAP CRM Analytics, users must first define the criteria for scoring customers. This includes selecting the data points that will be used to calculate the score, as well as setting the weighting for each data point. Once the criteria have been set, users can then generate scores for each customer in their database. 
  
  Tips & Tricks: 
  When setting up scoring in SAP CRM Analytics, it is important to consider the weighting of each data point carefully. Different data points may have different levels of importance, so it is important to ensure that the weighting reflects this. Additionally, it is important to regularly review and update the scoring criteria as customer data changes over time. 
  
  Related Information: 
  SAP CRM Analytics also offers other features that can be used in conjunction with scoring, such as segmentation and predictive analytics. These features can help users gain deeper insights into their customer base and make more informed decisions about their marketing strategies.