What is 'scored object' in SAP CEC-MKT - SAP Marketing?

scored object - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An object which has a score assigned to it. A scored object can be an interaction contact, product, etc.

scored object - Details

• 
  Key Concepts: 
  Scored objects are a feature of SAP Marketing Cloud that allow users to assign scores to different objects, such as customers, products, or campaigns. The scores are based on a variety of criteria, such as customer behavior, product performance, or campaign effectiveness. The scores can then be used to prioritize activities and target the most valuable customers or products. 
  
  How to use it: 
  To use scored objects in SAP Marketing Cloud, users must first define the criteria for scoring. This can include customer attributes, product performance metrics, or campaign results. Once the criteria have been defined, users can assign scores to each object based on how well it meets the criteria. The scores can then be used to prioritize activities and target the most valuable customers or products. 
  
  Tips & Tricks: 
  When setting up scored objects in SAP Marketing Cloud, it is important to ensure that the criteria used for scoring are relevant and up-to-date. Additionally, it is important to regularly review and adjust the scoring criteria as needed in order to ensure that the scores remain accurate and useful. 
  
  Related Information: 
  For more information about scored objects in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD