What is inactive customer in SAP CRM-ANA - CRM Analytics?

SAP Term: inactive customer

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: A customer who has not made a purchase for a particular length of time but who is not yet considered a customer lost by the company.

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• Key Concepts: 
  An inactive customer is a customer who has not had any activity with the company for a certain period of time. In SAP CRM Analytics, an inactive customer is defined as a customer who has not had any activity for at least six months. 
  
  How to use it: 
  Inactive customers can be identified in SAP CRM Analytics by running a report that shows customers who have not had any activity for at least six months. This report can be used to identify customers who may need to be contacted or re-engaged with the company. 
  
  Tips & Tricks: 
  When running the report to identify inactive customers, it is important to consider the time frame that is being used. For example, if the report is run for a period of one year, customers who have not had any activity in the last six months will be identified as inactive. 
  
  Related Information: 
  Inactive customers can also be identified in other SAP modules such as Sales and Distribution (SD) and Materials Management (MM). In these modules, an inactive customer is defined as a customer who has not had any activity for at least three months.