What is customer value analysis in SAP CRM-ANA - CRM Analytics?

SAP Term: customer value analysis

• Component: CRM-ANA

• Component Name: CRM Analytics

• Description: Various types of analysis for determining the value that a customer represents for the company. The customer value analysis can have a bearing on investment decisions. Customer value analyses are, for example: Customer lifetime value analysis Customer profitability analysis

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• Key Concepts: 
  Customer value analysis is a component of SAP CRM Analytics that helps businesses to identify and analyze customer value. It enables companies to measure customer value over time and compare it to other customers. This helps businesses to better understand their customers and make more informed decisions about how to best serve them. 
  
  How to use it: 
  Customer value analysis can be used to identify customer segments, analyze customer behavior, and measure customer loyalty. It can also be used to identify opportunities for improvement in customer service and marketing strategies. Additionally, it can be used to track customer satisfaction and loyalty over time. 
  
  Tips & Tricks: 
  When using customer value analysis, it is important to consider the different types of customers that a business has. Different types of customers may have different needs and preferences, so it is important to tailor the analysis accordingly. Additionally, it is important to consider the different stages of the customer lifecycle when analyzing customer value. 
  
  Related Information: 
  Customer value analysis is closely related to other components of SAP CRM Analytics such as predictive analytics, segmentation, and marketing automation. Additionally, it is related to other areas of business such as customer relationship management (CRM) and marketing analytics.