What is weighted rotation in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: weighted rotation

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A rotation method for creatives of the same size that ensures that each creative gets the proportional share of impressions defined by the advertiser or ad operations key user.

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• Key Concepts: 
  Weighted rotation is a feature of the SAP CRM-ANA-MKT Marketing Analytics component that allows users to assign weights to different marketing activities. This allows users to prioritize certain activities over others, and to measure the effectiveness of each activity in terms of its contribution to overall marketing success. 
  
  How to use it: 
  Weighted rotation can be used to assign weights to different marketing activities, such as email campaigns, social media campaigns, and other promotional activities. The weights assigned to each activity will determine how much of the overall marketing budget is allocated to each activity. This allows users to prioritize certain activities over others and measure the effectiveness of each activity in terms of its contribution to overall marketing success. 
  
  Tips & Tricks: 
  When assigning weights to different marketing activities, it is important to consider the cost associated with each activity as well as the expected return on investment. Additionally, it is important to consider the impact of each activity on customer engagement and loyalty. 
  
  Related Information: 
  For more information on weighted rotation and other features of the SAP CRM-ANA-MKT Marketing Analytics component, please refer to the official SAP documentation.