What is rich media in SAP (CRM-ANA-MKT - Marketing Analytics)?

SAP Term: rich media

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: An ad that contains perceptual or interactive elements more elaborate than the usual banner ad, for example video, audio, or animation.

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• Key Concepts: 
  Rich media is a type of digital media that uses a combination of text, audio, video, animation, and interactivity to create an engaging user experience. It is used in SAP CRM-ANA-MKT Marketing Analytics to provide customers with a more immersive and interactive experience when interacting with marketing materials.
  
  How to use it: 
  Rich media can be used in SAP CRM-ANA-MKT Marketing Analytics to create engaging and interactive marketing materials. This includes creating videos, animations, interactive infographics, and other multimedia content. This content can then be used to engage customers and drive conversions.
  
  Tips & Tricks: 
  When creating rich media content for SAP CRM-ANA-MKT Marketing Analytics, it is important to keep the customer in mind. Make sure the content is relevant and engaging for the customer, as this will help drive conversions. Additionally, make sure the content is optimized for mobile devices as this will ensure that customers can access the content on any device.
  
  Related Information: 
  SAP CRM-ANA-MKT Marketing Analytics also offers other features such as analytics and reporting tools that can be used to track customer engagement with rich media content. Additionally, SAP offers a range of other digital marketing solutions such as email marketing and social media marketing that can be used in conjunction with rich media content.