What is rich media content in SAP (CEC-MKT-INT-WCH - WeChat Integration)?

SAP Term: rich media content

• Component: CEC-MKT-INT-WCH

• Component Name: WeChat Integration

• Description: Content that is created using multiple media at the same time for example, texts and images and sent to WeChat followers by a WeChat official account.

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• Key Concepts: 
  Rich media content is a type of digital media that includes audio, video, and interactive elements. It is used to create engaging experiences for users and can be used to promote products and services. SAP's CEC-MKT-INT-WCH WeChat Integration component allows companies to integrate their WeChat accounts with their SAP systems, enabling them to create and manage rich media content on WeChat. 
  
  How to use it: 
  The CEC-MKT-INT-WCH WeChat Integration component allows companies to create and manage rich media content on WeChat. This includes creating text, images, videos, audio files, and interactive elements such as polls and surveys. Companies can also use the component to track user engagement with their content and analyze the results. 
  
  Tips & Tricks: 
  When creating rich media content for WeChat, it is important to keep in mind the platform's unique features. For example, WeChat has a limit of 8MB for images and videos, so it is important to keep file sizes small. Additionally, users can only view videos up to 15 seconds long, so it is important to keep videos concise and engaging. 
  
  Related Information: 
  For more information about the CEC-MKT-INT-WCH WeChat Integration component, please visit the SAP Help Portal at https://help.sap.com/viewer/product/CEC_MKT_INT_WCH/latest/en-US. Additionally, for more tips on creating effective rich media content for WeChat, please visit the official WeChat blog at https://mp.weixin.qq.com/s/3V6XhfUjyVqKz9y2vh3X6Q.