What is retargeting campaign in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: retargeting campaign

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A digital advertising campaign where users who exhibited a certain behavior when browsing an advertiser's web pages for example, visited a particular page or abandoned a shopping cart are re-served with ads by this advertiser when they call up another web page.

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• Key Concepts: 
  Retargeting campaigns are a type of marketing campaign used in SAP CRM-ANA-MKT Marketing Analytics. Retargeting campaigns are used to target customers who have already interacted with a company’s website or product. The goal of retargeting campaigns is to re-engage customers who have already shown an interest in the company’s products or services. 
  
  How to use it: 
  Retargeting campaigns can be used to target customers who have already visited a company’s website or interacted with its products. The campaign can be tailored to the customer’s interests and preferences, and can be used to encourage them to return to the website or purchase a product. Retargeting campaigns can also be used to remind customers of products they have previously viewed or purchased. 
  
  Tips & Tricks: 
  When creating a retargeting campaign, it is important to ensure that the message is tailored to the customer’s interests and preferences. It is also important to ensure that the message is timely and relevant, as this will help to ensure that the customer is more likely to respond positively to the campaign. 
  
  Related Information: 
  Retargeting campaigns are just one type of marketing campaign available in SAP CRM-ANA-MKT Marketing Analytics. Other types of marketing campaigns include email campaigns, display advertising, and search engine marketing. Each type of campaign has its own advantages and disadvantages, so it is important to consider which type of campaign will best meet the needs of your business.