What is retargeting in SAP CEC-MKT - SAP Marketing?

SAP Term: retargeting

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A form of digital advertising where consumers who visit an advertiser's website are later served with ads from that advertiser when they call up other web pages on the Internet.

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• Key Concepts: 
  Retargeting is a marketing technique used to reach out to customers who have already interacted with a company’s website or mobile app. It is a form of online advertising that uses cookies to track user behavior and then display targeted ads to those users. The CEC-MKT SAP Marketing Cloud enables companies to use retargeting to reach out to customers who have already interacted with their website or mobile app. 
  
  How to use it: 
  The CEC-MKT SAP Marketing Cloud allows companies to set up retargeting campaigns that target customers who have already interacted with their website or mobile app. Companies can create campaigns that target customers based on their past interactions, such as pages they have visited, products they have viewed, and more. Companies can also set up campaigns that target customers based on their current behavior, such as pages they are currently viewing or products they are currently viewing. 
  
  Tips & Tricks: 
  When setting up a retargeting campaign, it is important to ensure that the ads are relevant and engaging. Companies should also ensure that the ads are targeted correctly so that they reach the right audience. Additionally, companies should monitor the performance of their retargeting campaigns and adjust them accordingly if needed. 
  
  Related Information: 
  Retargeting is just one of the many features offered by the CEC-MKT SAP Marketing Cloud. Other features include segmentation, personalization, and analytics. Companies can use these features to create more effective marketing campaigns and better understand their customers’ needs and behaviors.