What is reservation category in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: reservation category

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The category on which the reservation capping is based impressions or clicks.

Smart SAP Assistant

• Key Concepts: 
  Reservation category is a feature in SAP CRM-ANA-MKT Marketing Analytics that allows users to reserve a certain amount of budget for a specific marketing campaign. This helps to ensure that the budget is allocated correctly and that the campaign is successful. 
  
  How to use it: 
  To use the reservation category feature, users must first create a budget plan for their marketing campaign. Once the budget plan is created, users can then assign a reservation category to each budget item. This will allow them to reserve a certain amount of the budget for that item. 
  
  Tips & Tricks: 
  When creating a budget plan, it is important to consider the different types of marketing campaigns that will be conducted and how much of the budget should be allocated to each one. This will help ensure that the reservation category feature is used effectively and that the budget is allocated correctly. 
  
  Related Information: 
  For more information on how to use the reservation category feature in SAP CRM-ANA-MKT Marketing Analytics, please refer to the official documentation provided by SAP.