What is reservation capping in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: reservation capping

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A parameter that defines the maximal number of impressions or clicks a publisher wants to sell with an inventory order.

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• Key Concepts: 
  Reservation capping is a feature of the SAP CRM-ANA-MKT Marketing Analytics component that allows users to limit the amount of reservations that can be made for a given product or service. This feature helps to ensure that the demand for a product or service does not exceed the available supply. 
  
  How to use it: 
  To use reservation capping, users must first set up a reservation profile in the SAP CRM-ANA-MKT Marketing Analytics component. This profile will define the parameters of the reservation capping, such as the maximum number of reservations that can be made for a given product or service. Once this profile is set up, users can then apply it to any product or service they wish to limit reservations for. 
  
  Tips & Tricks: 
  When setting up a reservation profile, it is important to consider the maximum number of reservations that can realistically be fulfilled. Setting an overly high limit may result in customers being disappointed if their reservation cannot be fulfilled due to lack of supply. 
  
  Related Information: 
  The SAP CRM-ANA-MKT Marketing Analytics component also includes features such as demand forecasting and inventory optimization, which can help users better manage their supply and demand. Additionally, users can use the analytics provided by this component to gain insights into customer behavior and preferences.