What is passback tag in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: passback tag

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A code snippet used by ad servers to send a refusal response instead of an ad.

Smart SAP Assistant

• Key Concepts: 
  A passback tag is a unique identifier used in SAP CRM-ANA-MKT Marketing Analytics to track the performance of marketing campaigns. It is used to measure the effectiveness of campaigns by tracking the number of visitors, leads, and conversions generated from each campaign. 
  
  How to use it: 
  To use a passback tag, marketers must first create a unique identifier for each campaign. This identifier is then added to the URL of the campaign landing page. When a visitor clicks on the link, the passback tag is sent back to SAP CRM-ANA-MKT Marketing Analytics and tracked. This allows marketers to measure the performance of their campaigns and make adjustments as needed. 
  
  Tips & Tricks: 
  When creating a passback tag, it is important to make sure that it is unique and easy to remember. Additionally, it is important to ensure that the passback tag is added to all URLs associated with the campaign, including any emails or social media posts. 
  
  Related Information: 
  For more information on using passback tags in SAP CRM-ANA-MKT Marketing Analytics, please refer to the official documentation here: https://help.sap.com/viewer/crm_ana_mkt/latest/en-US/f9f8d7a2b3e14c8a9f3d7c2b6f5e6d1a.html