What is passback rule in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: passback rule

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A rule that defines how an ad server is to react if an ad space could not be filled, for example, the floor price for the ad space is not reached.

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• Key Concepts: 
  The passback rule in SAP CRM-ANA-MKT Marketing Analytics is a feature that allows users to define a set of conditions that must be met before a marketing campaign can be executed. This rule ensures that all campaigns are properly planned and executed according to the user's specifications. 
  
  How to use it: 
  To use the passback rule, users must first define the conditions that must be met before a campaign can be executed. These conditions can include budget limits, target audience, and other criteria. Once these conditions are set, the user can then create a campaign and submit it for approval. If the conditions are not met, the campaign will not be approved and will not be executed. 
  
  Tips & Tricks: 
  When setting up the passback rule, it is important to ensure that all conditions are clearly defined and easy to understand. This will help ensure that all campaigns are properly planned and executed according to the user's specifications. Additionally, it is important to review the conditions regularly to ensure they are still relevant and up-to-date. 
  
  Related Information: 
  For more information on SAP CRM-ANA-MKT Marketing Analytics and its features, please refer to the official SAP documentation. Additionally, there are many online resources available that provide tutorials and tips on how to use this software effectively.