What is 'flight' in SAP CRM-ANA-MKT - Marketing Analytics?

flight - Overview

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A subdivision of a campaign. Flights might be defined, for example, to allow parts of a campaign to: Run at different time periods or on different networks e.g. exchange or direct Target different groups e.g. men or women

flight - Details

• 
  Key Concepts: 
  Flight is a term used in the SAP CRM-ANA-MKT Marketing Analytics component. It is a type of marketing campaign that is used to target a specific audience with a specific message. The goal of a flight is to reach the target audience with the desired message in the most effective way possible. 
  
  How to use it: 
  In order to use flights, marketers must first define their target audience and create a message that will resonate with them. Once this is done, they can create a flight plan that outlines the goals of the campaign, the channels that will be used to reach the target audience, and the timeline for when each step of the campaign will take place. 
  
  Tips & Tricks: 
  When creating a flight plan, it is important to consider all of the different channels that can be used to reach the target audience. This includes traditional media such as television and radio, as well as digital channels such as social media and email. Additionally, it is important to consider how each channel can be used to maximize the effectiveness of the campaign. 
  
  Related Information: 
  For more information on flights and other marketing campaigns, please refer to SAP's CRM-ANA-MKT Marketing Analytics documentation. Additionally, there are many online resources available that provide tips and tricks for creating effective marketing campaigns.