What is 'demand-side platform' in SAP CRM-ANA-MKT - Marketing Analytics?

demand-side platform - Overview

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A system that allows buyers of digital advertising inventory to run their campaigns on multiple ad exchanges and supply-side platforms SSPs. This way, they can buy ad spaces from diverse publishers through one interface.

demand-side platform - Details

• 
  Key Concepts: 
  A demand-side platform (DSP) is a software platform used by marketers to purchase digital advertising space from various sources, such as websites, mobile apps, and video networks. It is part of the SAP CRM-ANA-MKT Marketing Analytics component. 
  
  How to use it: 
  The DSP allows marketers to manage their digital ad campaigns in one place. It provides access to a variety of ad networks and publishers, allowing marketers to target specific audiences and optimize their campaigns for maximum efficiency. The DSP also provides detailed analytics and reporting, allowing marketers to track the performance of their campaigns in real time. 
  
  Tips & Tricks: 
  When using a DSP, it is important to set realistic goals for your campaigns and track your progress towards those goals. Additionally, it is important to stay up-to-date on the latest trends in digital advertising and adjust your campaigns accordingly. 
  
  Related Information: 
  The SAP CRM-ANA-MKT Marketing Analytics component also includes other features such as predictive analytics, customer segmentation, and campaign optimization. Additionally, the component can be integrated with other SAP products such as SAP Hybris and SAP HANA for a more comprehensive marketing solution.