What is dayparting in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: dayparting

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A method of dividing the day into several segments and defining those segments during which ads are seen. It allows advertisers to reach a target audience at the times when it is most likely to be receptive and reactive.

Smart SAP Assistant

• Key Concepts: 
  Dayparting is a marketing analytics tool within SAP CRM-ANA-MKT that allows marketers to segment their campaigns by time of day. This allows marketers to target their campaigns more effectively and efficiently, as they can tailor their messages to the time of day when their target audience is most likely to be active. 
  
  How to use it: 
  Dayparting can be used to create campaigns that are tailored to the time of day when the target audience is most likely to be active. To do this, marketers can set up campaigns that are triggered at specific times of the day, such as during peak hours or during off-peak hours. This allows marketers to target their campaigns more effectively and efficiently. 
  
  Tips & Tricks: 
  When using dayparting, it is important to consider the time zone of the target audience. This will ensure that the campaigns are triggered at the right time for the target audience. Additionally, marketers should also consider the type of message they are sending and how it will be received by the target audience at different times of the day. 
  
  Related Information: 
  Dayparting is a powerful tool for marketers looking to optimize their campaigns and reach their target audience more effectively. It can also be used in conjunction with other marketing analytics tools, such as segmentation and targeting, to further refine campaigns and maximize their effectiveness.