What is ad server in SAP CRM-ANA-MKT - Marketing Analytics?

SAP Term: ad server

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: A server used to manage, deliver, and track online ad inventory.

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• Key Concepts: 
  An ad server is a software platform used to manage, deliver, and track digital advertising campaigns. It is a component of the SAP CRM-ANA-MKT Marketing Analytics suite. It enables marketers to manage and optimize their digital advertising campaigns across multiple channels, including display, search, social media, and video. 
  
  How to use it: 
  Ad servers provide marketers with the ability to create, manage, and track digital advertising campaigns. They allow marketers to target specific audiences with tailored messages and optimize campaigns for maximum effectiveness. Ad servers also provide detailed analytics on campaign performance, enabling marketers to make informed decisions about their campaigns. 
  
  Tips & Tricks: 
  When using an ad server, it is important to ensure that the platform is integrated with other marketing tools such as web analytics and customer relationship management (CRM) systems. This will enable marketers to gain a comprehensive view of their campaigns and make informed decisions about their strategies. Additionally, it is important to ensure that the ad server is optimized for mobile devices, as this will ensure that campaigns are delivered effectively across all devices. 
  
  Related Information: 
  Ad servers are an important part of any digital marketing strategy. For more information on ad servers and how they can be used to optimize digital marketing campaigns, please refer to the SAP CRM-ANA-MKT Marketing Analytics documentation. Additionally, there are many third-party resources available that provide detailed information on ad servers and how they can be used in digital marketing strategies.