What is 'ad request' in SAP CRM-ANA-MKT - Marketing Analytics?

ad request - Overview

• Component: CRM-ANA-MKT

• Component Name: Marketing Analytics

• Description: The query of an inventory from the ad server, triggered by a user action.

ad request - Details

• 
  Key Concepts: 
  Ad request is a feature of the SAP CRM-ANA-MKT Marketing Analytics component. It allows users to create and manage requests for advertisements, such as banners, videos, and other digital media. The ad request feature enables users to define the target audience, budget, and other parameters for their ad campaigns. 
  
  How to use it: 
  To use the ad request feature, users must first create an ad request in the SAP CRM-ANA-MKT Marketing Analytics component. This can be done by selecting the “Create Ad Request” option from the main menu. Once the ad request is created, users can then define the target audience, budget, and other parameters for their ad campaigns. 
  
  Tips & Tricks: 
  When creating an ad request, it is important to consider the target audience and budget carefully. This will help ensure that the ad campaign is successful and reaches its intended audience. Additionally, it is important to monitor the performance of the ad campaign regularly to ensure that it is meeting its goals. 
  
  Related Information: 
  For more information about using the ad request feature in SAP CRM-ANA-MKT Marketing Analytics, please refer to the official documentation available on SAP’s website. Additionally, there are many online tutorials and resources available that provide step-by-step instructions on how to use this feature.