What is 'unsuccessful lead' in SAP CEC-MKT - SAP Marketing?

unsuccessful lead - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A Lead that cannot be transferred to sales.

unsuccessful lead - Details

• 
  Key Concepts: 
  An unsuccessful lead is a contact in the SAP Marketing Cloud that has not been successfully converted into a customer. This could be due to a variety of reasons, such as the contact not being interested in the product or service, or the contact not responding to marketing efforts. 
  
  How to use it: 
  In SAP Marketing Cloud, unsuccessful leads can be identified by looking at the lead status. If the status is “unsuccessful”, then it means that the lead has not been successfully converted into a customer. Unsuccessful leads can also be identified by looking at the lead score, which is a numerical value assigned to each lead based on their engagement with marketing efforts. 
  
  Tips & Tricks: 
  When dealing with unsuccessful leads, it is important to remember that they can still be valuable contacts for future marketing efforts. It is important to keep track of unsuccessful leads and their engagement with marketing efforts so that they can be targeted in future campaigns. 
  
  Related Information: 
  For more information on unsuccessful leads in SAP Marketing Cloud, please refer to the official SAP documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD