What is score in SAP CEC-MKT - SAP Marketing?

SAP Term: score

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Formula that calculates a point value in view of a given question. The formula is based on a predictive model or manually defined rules and conditions. In marketing, scores are used mainly to rate customers and their behavior for marketing purposes. For example, a customer's loyalty or buying propensity can be calculated and expressed with a score value.

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• Key Concepts: 
  Score is a feature of SAP Marketing Cloud that allows users to measure the performance of their campaigns. It provides a score for each campaign based on the number of leads generated, the number of conversions, and other metrics. The score helps users identify which campaigns are performing well and which need improvement.
  
  How to use it: 
  Score can be accessed from the SAP Marketing Cloud dashboard. Once there, users can select the campaign they want to measure and view its score. The score is calculated based on the number of leads generated, the number of conversions, and other metrics. Users can also adjust the score by changing the weighting of each metric.
  
  Tips & Tricks: 
  When using Score, it is important to remember that it is only one metric for measuring campaign performance. Other metrics such as customer satisfaction and engagement should also be taken into account when evaluating campaigns. Additionally, users should adjust the weighting of each metric to ensure that their score accurately reflects their campaign performance.
  
  Related Information: 
  For more information about Score, please refer to the SAP Marketing Cloud documentation or contact your SAP representative. Additionally, there are many online resources available that provide tips and tricks for using Score effectively.