What is score in SAP CEC-MKT-ISG - Insight?

SAP Term: score

• Component: CEC-MKT-ISG

• Component Name: Insight

• Description: A value of the customer rating system in customer stratification that allows to compare and rate concrete KPI values of a customer.

Smart SAP Assistant

• Key Concepts: 
  The CEC-MKT-ISG Insight Score is a metric used to measure the performance of a company’s marketing and sales activities. It is based on a combination of factors such as customer engagement, customer satisfaction, and market share. The score is calculated by taking into account the company’s current performance and comparing it to its past performance. The score is then used to identify areas of improvement and opportunities for growth. 
  
  How to use it: 
  The CEC-MKT-ISG Insight Score can be used to measure the effectiveness of a company’s marketing and sales activities. It can be used to identify areas of improvement and opportunities for growth. The score can also be used to compare the performance of different companies in the same industry. 
  
  Tips & Tricks: 
  When using the CEC-MKT-ISG Insight Score, it is important to remember that the score is only one metric and should not be used as the sole indicator of success or failure. It should be used in conjunction with other metrics such as customer engagement, customer satisfaction, and market share. Additionally, it is important to remember that the score is based on past performance and may not accurately reflect current performance. 
  
  Related Information: 
  The CEC-MKT-ISG Insight Score is part of SAP’s Customer Experience Management (CEM) suite of products. Other products in this suite include SAP Customer Data Platform (CDP), SAP Customer Insights (CI), and SAP Customer Journey Analytics (CJA). These products can be used together to provide a comprehensive view of customer experience management.