What is reach in SAP CEC-MKT - SAP Marketing?

SAP Term: reach

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The number of different people exposed to a campaign.

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• Key Concepts: 
  Reach is a feature of the CEC-MKT SAP Marketing Cloud that allows users to target and engage with their customers in a more personalized way. It enables users to create campaigns that are tailored to their customers’ needs and preferences. Reach also provides users with insights into customer behavior, allowing them to better understand their customers and optimize their campaigns. 
  
  How to use it: 
  Reach can be used to create campaigns that are tailored to the needs and preferences of customers. Users can create campaigns based on customer segmentation, such as age, gender, location, or interests. Reach also allows users to track customer engagement with their campaigns, providing insights into customer behavior. 
  
  Tips & Tricks: 
  When creating campaigns with Reach, it is important to consider the customer segmentation that will be used. This will help ensure that the campaign is tailored to the needs and preferences of the target audience. Additionally, it is important to track customer engagement with the campaign in order to gain insights into customer behavior. 
  
  Related Information: 
  For more information on Reach and other features of the CEC-MKT SAP Marketing Cloud, please visit the official SAP website at https://www.sap.com/products/marketing-cloud.html.