What is 'phone opt-in' in SAP CEC-MKT - SAP Marketing?

phone opt-in - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An option that indicates a user's preference to be contacted on the phone by marketing companies, for example. Users can create a social media account on a Web page and agree that their personal data can be stored in the related systems. They can then explicitly opt-in to specific communication channels, for example to receive phone calls.

phone opt-in - Details

• 
  Key Concepts: 
  Phone opt-in is a feature of SAP Marketing Cloud that allows customers to opt-in to receive promotional messages via SMS or voice calls. This feature is designed to help businesses reach out to their customers in a more personalized way. 
  
  How to use it: 
  To use the phone opt-in feature, businesses must first create an opt-in form on their website or mobile app. This form should include a checkbox for customers to indicate that they would like to receive promotional messages via SMS or voice calls. Once the customer has completed the form, they will be added to the business’s list of opted-in customers. 
  
  Tips & Tricks: 
  When creating an opt-in form, it is important to make sure that it is clear and easy to understand. Additionally, businesses should ensure that they are compliant with all applicable laws and regulations when using this feature. 
  
  Related Information: 
  For more information about phone opt-in, please refer to the SAP Marketing Cloud documentation. Additionally, businesses should consult with their legal team before using this feature.