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Component: CEC-MKT
Component Name: SAP Marketing
Description: A unique ID that identifies the contact or corporate account in the source system. Examples of origin IDs are a customer account ID in a web shop or a Facebook account ID.
Key Concepts: Origin ID is a unique identifier used in SAP Marketing Cloud to identify a customer or contact. It is used to link customer data from different sources, such as CRM, ERP, and other systems. The Origin ID is stored in the CEC-MKT database and can be used to track customer activities across different channels. How to use it: The Origin ID can be used to identify customers and contacts in SAP Marketing Cloud. It can be used to link customer data from different sources, such as CRM, ERP, and other systems. The Origin ID can also be used to track customer activities across different channels. Tips & Tricks: When creating an Origin ID for a customer or contact, it is important to ensure that the ID is unique and not shared with any other customers or contacts. This will help ensure that the customer data is accurately linked and tracked. Related Information: The Origin ID is part of the Customer Engagement Center (CEC) in SAP Marketing Cloud. It is used to link customer data from different sources and track customer activities across different channels. For more information on the CEC, please refer to the SAP Help Portal.