What is origin data in SAP CEC-MKT - SAP Marketing?

SAP Term: origin data

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The collection of master data from the source systems that contributes to building the contact's Best Record.

Smart SAP Assistant

• Key Concepts: 
  Origin data is a type of data that is used in SAP Marketing Cloud. It is the source of data that is used to create insights and reports. Origin data can be collected from various sources, such as customer databases, web analytics, and social media. 
  
  How to use it: 
  Origin data can be used to create insights and reports in SAP Marketing Cloud. To do this, the origin data must first be collected from the various sources. Once the data has been collected, it can then be analyzed and used to create reports and insights. 
  
  Tips & Tricks: 
  When collecting origin data, it is important to ensure that the data is accurate and up-to-date. This will ensure that the insights and reports created are accurate and reliable. Additionally, it is important to ensure that the origin data is properly stored and secured to protect it from unauthorized access. 
  
  Related Information: 
  SAP Marketing Cloud also offers other features such as segmentation, campaign management, and analytics. These features can be used in conjunction with origin data to create more comprehensive insights and reports. Additionally, SAP Marketing Cloud also offers a range of services such as consulting, training, and support to help customers get the most out of their origin data.