What is nurturing in SAP CEC-MKT - SAP Marketing?

SAP Term: nurturing

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: The process of developing a contact within a stage set from a stage that denotes no buying interest, such as "Inactive", to a stage that denotes lead readiness, such as "Qualified".

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• Key Concepts: 
  Nurturing is a process in SAP Marketing Cloud that helps you to build relationships with customers and prospects. It allows you to create automated campaigns that are tailored to the individual customer's needs and interests. It also helps you to track customer engagement and measure the success of your campaigns. 
  
  How to use it: 
  In SAP Marketing Cloud, nurturing is used to create automated campaigns that are tailored to the individual customer's needs and interests. You can create campaigns based on customer data, such as demographics, purchase history, and website activity. You can also use nurturing to track customer engagement and measure the success of your campaigns. 
  
  Tips & Tricks: 
  When creating a nurturing campaign in SAP Marketing Cloud, it is important to ensure that the content is relevant and engaging for the target audience. Additionally, it is important to track customer engagement and measure the success of your campaigns in order to optimize them for better results. 
  
  Related Information: 
  For more information on nurturing in SAP Marketing Cloud, please refer to the official documentation here: https://help.sap.com/viewer/p/SAP_MARKETING_CLOUD