What is 'mobile push notification' in SAP CEC-MKT - SAP Marketing?

mobile push notification - Overview

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A message that is sent to a customer's mobile device via email, text message, and so on<>,<> usually with the purpose of promoting a product or service.

mobile push notification - Details

• 
  Key Concepts: 
  Mobile push notifications are messages sent to a mobile device from an app or website. They are used to alert users of new content, updates, or other information. With SAP Marketing Cloud, mobile push notifications can be used to send personalized messages to customers and prospects. 
  
  How to use it: 
  SAP Marketing Cloud allows users to create and send mobile push notifications to their customers and prospects. The notifications can be tailored to the individual user’s interests and preferences. Users can also track the performance of their notifications and adjust them accordingly. 
  
  Tips & Tricks: 
  When creating mobile push notifications, it is important to keep them short and concise. Notifications should also be relevant to the user’s interests and needs. Additionally, it is important to test the notifications before sending them out to ensure they are working properly. 
  
  Related Information: 
  SAP Marketing Cloud also offers other features such as email marketing, web personalization, and analytics. These features can be used in conjunction with mobile push notifications for a more comprehensive marketing strategy.