What is mobile phone opt-in in SAP CEC-MKT - SAP Marketing?

SAP Term: mobile phone opt-in

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An option that indicates a user's preference to be contacted by mobile phone.

Smart SAP Assistant

• Key Concepts: 
  Mobile phone opt-in is a feature of SAP Marketing Cloud that allows customers to opt-in to receive marketing messages via their mobile phones. This feature enables companies to send personalized messages to customers, such as promotional offers, product updates, and other relevant information. 
  
  How to use it: 
  To use the mobile phone opt-in feature, companies must first create a campaign in SAP Marketing Cloud. Once the campaign is created, customers can opt-in by providing their mobile phone number. Companies can then send personalized messages to customers who have opted-in. 
  
  Tips & Tricks: 
  When creating a campaign for mobile phone opt-in, it is important to ensure that the message is relevant and engaging. Additionally, companies should consider offering incentives for customers who opt-in, such as discounts or free products. 
  
  Related Information: 
  The mobile phone opt-in feature is part of the Customer Engagement and Commerce (CEC) suite of products from SAP. Other features of CEC include customer segmentation, customer journey analytics, and predictive analytics.