What is main contact in SAP CEC-MKT - SAP Marketing?

SAP Term: main contact

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Main customer contact of an account.

Smart SAP Assistant

• Key Concepts: 
  Main contact is a term used in SAP Marketing Cloud to refer to the primary contact associated with a customer or account. This contact is typically the main point of contact for all communication and activities related to the customer or account. 
  
  How to use it: 
  The main contact can be set up in the SAP Marketing Cloud system by entering the contact's name, email address, and other relevant information. Once the main contact is set up, all communication and activities related to the customer or account will be directed to this contact. 
  
  Tips & Tricks: 
  It is important to keep the main contact information up-to-date in order to ensure that all communication and activities related to the customer or account are directed to the correct person. 
  
  Related Information: 
  The main contact is an important part of SAP Marketing Cloud's customer relationship management (CRM) system. Other features of SAP Marketing Cloud's CRM system include lead management, segmentation, and campaign management.