What is leaver in SAP CEC-MKT - SAP Marketing?

SAP Term: leaver

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: An account or contact who has left the target group, for example, by moving away from the area in which the target group is relevant.

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• Key Concepts: 
  A leaver is a customer who has stopped using a product or service. In the context of SAP Marketing Cloud, a leaver is a customer who has stopped engaging with the company’s marketing campaigns or stopped using the company’s products or services. 
  
  How to use it: 
  SAP Marketing Cloud can be used to identify leavers and analyze their behavior. This can help companies understand why customers are leaving and take steps to prevent further attrition. Companies can also use SAP Marketing Cloud to target leavers with special offers or incentives in order to encourage them to return. 
  
  Tips & Tricks: 
  It is important to keep track of leavers and analyze their behavior in order to understand why they are leaving and take steps to prevent further attrition. Companies should also consider targeting leavers with special offers or incentives in order to encourage them to return. 
  
  Related Information: 
  SAP Marketing Cloud also provides tools for segmentation, personalization, and automation that can be used to create more effective marketing campaigns and increase customer engagement. Additionally, SAP Marketing Cloud provides analytics tools that can be used to measure the success of campaigns and identify areas for improvement.