What is interests cloud in SAP CEC-MKT - SAP Marketing?

SAP Term: interests cloud

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: A cluster of the interests used to help identify interactions of contact persons.

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• Key Concepts: 
  Interests Cloud is a feature of SAP Marketing Cloud that allows users to create and manage customer interests. It enables users to capture customer interests from various sources, such as social media, surveys, and website visits. Interests Cloud also provides insights into customer behavior and preferences, allowing users to better target their marketing campaigns. 
  
  How to use it: 
  To use Interests Cloud, users must first create an interest profile for each customer. This profile should include information such as the customer’s age, gender, location, and interests. Once the profile is created, users can then use Interests Cloud to capture customer interests from various sources. This data can then be used to create targeted marketing campaigns that are tailored to the customer’s interests. 
  
  Tips & Tricks: 
  When creating an interest profile for a customer, it is important to include as much information as possible. This will ensure that the customer’s interests are accurately captured and that the marketing campaigns are tailored to their needs. Additionally, it is important to regularly update the interest profiles in order to keep up with changes in the customer’s interests. 
  
  Related Information: 
  For more information on Interests Cloud, please visit the SAP Marketing Cloud website (https://www.sap.com/products/marketing-cloud/interests-cloud.html). Additionally, there are several tutorials available online that provide step-by-step instructions on how to use Interests Cloud.