What is interest weighting in SAP CEC-MKT-DM-CE - Contact Engagement?

SAP Term: interest weighting

• Component: CEC-MKT-DM-CE

• Component Name: Contact Engagement

• Description: The practice of defining rules to determine the relative weighting, and thus, importance, of specific contacts' interests in marketing.

Smart SAP Assistant

• Key Concepts: 
  Interest weighting is a feature of the Contact Engagement Center (CEC) component of SAP. It allows users to assign different weights to different interests, allowing them to prioritize certain interests over others. This helps ensure that the most important interests are addressed first. 
  
  How to use it: 
  To use interest weighting, users must first define the interests they want to prioritize. They can then assign weights to each interest, with higher weights indicating higher priority. Once the weights have been assigned, the CEC will prioritize contacts based on their interests and the assigned weights. 
  
  Tips & Tricks: 
  When assigning weights, it is important to consider the relative importance of each interest. For example, if one interest is more important than another, it should be assigned a higher weight. Additionally, it is important to regularly review and adjust the weights as needed in order to ensure that contacts are being prioritized correctly. 
  
  Related Information: 
  For more information on interest weighting in SAP CEC, please refer to the official SAP documentation here: https://help.sap.com/viewer/product/SAP_CEC/latest/en-US/f9f8d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f3d7a2b3e14c8a9f4/.