What is interest level in SAP CEC-MKT - SAP Marketing?

SAP Term: interest level

• Component: CEC-MKT

• Component Name: SAP Marketing

• Description: Demand unit measure. The sum of the interaction quantifiers at interaction interest level - this is used to quantify the engagement a contact or demand unit has in the selected interest.

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• Key Concepts: 
  Interest level is a feature of the SAP Marketing Cloud component CEC-MKT. It is used to measure the level of interest a customer has in a particular product or service. It is based on the customer's interactions with the product or service, such as viewing a product page, downloading a brochure, or signing up for a newsletter. The higher the interest level, the more likely it is that the customer will purchase the product or service. 
  
  How to use it: 
  The interest level feature can be used to identify customers who are likely to purchase a product or service. It can also be used to target customers with relevant marketing messages and offers. For example, if a customer has a high interest level in a particular product, they may be sent an email offering them a discount on that product. 
  
  Tips & Tricks: 
  It is important to keep track of customer interest levels over time. This will help you identify trends in customer behavior and target customers with relevant offers and messages. Additionally, it is important to ensure that customers are not bombarded with too many marketing messages, as this can lead to them becoming overwhelmed and unsubscribing from your emails. 
  
  Related Information: 
  The interest level feature is part of the SAP Marketing Cloud component CEC-MKT. It can be used in conjunction with other features such as segmentation and personalization to create targeted marketing campaigns that are tailored to individual customers. Additionally, it can be used in combination with analytics tools to gain insights into customer behavior and preferences.