What is interest level in SAP CEC-MKT-DM-CE - Contact Engagement?

SAP Term: interest level

• Component: CEC-MKT-DM-CE

• Component Name: Contact Engagement

• Description: Indication of how much interest has been shown.

Smart SAP Assistant

• Key Concepts: 
  Interest level is a feature of the Contact Engagement Center (CEC) component of SAP. It is used to measure the level of interest a customer has in a particular product or service. The interest level is determined by analyzing customer interactions with the product or service, such as how often they view it, how long they spend viewing it, and how often they interact with it. 
  
  How to use it: 
  The interest level feature can be used to identify customers who are more likely to purchase a product or service. It can also be used to target customers with personalized offers and promotions. Additionally, it can be used to identify customers who may need additional support or assistance with a product or service. 
  
  Tips & Tricks: 
  When using the interest level feature, it is important to remember that customer interactions are constantly changing. Therefore, it is important to regularly monitor customer interactions and adjust the interest level accordingly. Additionally, it is important to consider other factors such as customer demographics and past purchases when determining the interest level of a customer. 
  
  Related Information: 
  The Contact Engagement Center (CEC) component of SAP also includes features such as customer segmentation, lead scoring, and automated campaigns. These features can be used in conjunction with the interest level feature to further personalize customer experiences and increase sales.